Google Lays Off ~300 DoubleClick Employees, Plans to Sell Performics

The New York Times reports that according to a person close to the case, Google “is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently”. This represents around ~25% of all of DoubleClick’s employees, the NYT writes. Google’s statement to the NYT: “Since our acquisition of DoubleClick closed ... we have been working to match and align DoubleClick employees in the U.S. with our organizational plan for the business. As with many mergers, this review has resulted in a reduction in headcount at the acquired company.”

Also, Google plans to sell of the DoubleClick’s search engine marketing unit Performics, as it brings with it a conflict of interest for Google’s neutrality.